July 9, 2018
Getting Paid To Give (Almost) Everything Away with Jill Konrath
This week on TBOA, Rochelle and I are joined by four-time best selling author Jill Konrath to talk about how to give away expertise for free and make good money doing it.
This interview included a major light-bulb moment for me - I think you’re really going to enjoy it.
Talking Points
- Selling more in less time without pushing
- How having a mission can help you strategically
- The roles that writing a book can play in a business
- How to give away expertise for free and make good money
- The importance of a good mailing list
- One way to constantly be in creation mode
Quotable Quotes
- “I didn’t sit down one day and decide I wanted to be well-known.”—JK
- “How can I help these people and not go broke?”—JK
- “People in the consulting business fundamentally think about sales in the wrong way.”—JK
- “Sales is a skill. If you don’t learn it, you can’t create a sustainable career.”—JK
- “Sales is not pushy. It’s consultative.”—JK
- “Your clients don’t want what you have to offer. They want outcomes.”—JK
- “I’m well aware that my books are the lifeblood of my business, but that’s not why I write them.”—JK
- “About 15 years ago, I asked myself ’How can I give my expertise away for free and make good money doing it?’”—JK
- “I have passed up a significant number of revenue generating opportunities.”—JK
- “It’s all about creating a conversation with someone you want to reach.”—JK
Guest Bio
After an award-winning sales career in the technology and services sector, Jill is now an internationally recognized speaker and sales strategist. She’s a bestselling author of four books—Selling to Big Companies, SNAP Selling, Agile Selling, and More Sales Less Time.
Recently, LinkedIn named Jill as their #1 Business-to-Business Sales Expert citing her 1/3 million followers. Salesforce selected her as one of Top 7 Sales Influencers of the 21st century. Plus, she’s featured in the just-released “Story of Sales” documentary.
As a consultant, Jill has worked with companies like IBM, GE, and Staples as well as many mid-market firms. Her expertise has appeared in Forbes, Fortune, New York Times, Wall Street Journal, Inc, Entrepreneur, Bloomberg, ABC and Fox News.
To sum up her career, Jill is constantly searching for fresh strategies to enable sales success n an ever-changing business environment.
Aaaaand... Here’s The Link
Enjoy!
Yours,
—J